Campaign Toolkit

Our success is driven by dedicated community members like you, and we thank you for Living United as a donor, volunteer, or campaign coordinator.

In order to scale the solutions that will improve the lives of northern Arizonans, we need to expand the number of people willing to live United in Purpose with us. Our goal is to recruit 365 new donors during this campaign in order to continue our important work stepping up for our youth and our community.

But to do it we need your help. Below are resources including talking points, videos, FAQ Sheets, workplace campaign resources, social media templates and more that will help when you talk with family, friends, and colleagues about why living United in Purpose helps all of us in northern Arizona.

Why United Way of Northern Arizona?

  • UWNA convenes leaders to address big issues. By bringing people together to step up for our youth and community, we helps create environments where everyone can thrive.
  • UWNA cultivates partnerships. Through our work with governments, nonprofits, businesses, faith communities, education institutions, and individuals, we are able to monitor the needs of our community and respond quickly as issues and opportunities arise.
  • UWNA invests in your local community. When you give to UWNA, your money stays local and helps to make a difference where you live.
  • UWNA gets resources where they are needed most – quickly and efficiently. UWNA’s volunteer Community Investment teams and Board of Directors ensure that donated dollars and other sources of funding are bundled together to significantly fund proven programs and services. UWNA also marshals volunteers and financial support in times of crisis, such as wildfires, floods, and other emergencies.
  • UWNA is a trusted and transparent organization. For more than 50 years, UWNA has been working diligently for northern Arizona and we have earned high ratings from GuideStar and Charity Navigator for our operations.

Campaign Videos

Social Media Assets

Use these social media posts and Facebook frame to show how you live United In Purpose.

Proud to Be

Download these sample social media posts:
Word VersionPDF Version

Download these images:
Proud to Be United in Purpose
Together We Can Improve Lives

Use this United in Purpose Facebook profile picture frame. Here’s how:

  • Grab the template HERE.
  • Click the purple ‘USE TEMPLATE’ button
  • Upload your profile picture to Canva (drag and drop)
  • Drag the uploaded picture to the center of the template and position as necessary
  • Click the ‘SHARE’ button in the top right corner
  • Click ‘DOWNLOAD’
  • Select file type ‘JPG’ and click download again
  • Upload your new profile picture to your Facebook profile

Campaign Materials

Download these PDFs to help recruit new supporters or conduct a workplace campaign.

UWNA Names 2021 Annual Campaign Leaders

Long-time United Way supporters Andy Bertelsen and Susan Hilgart will be leading this year’s United Way of Northern Arizona Annual Campaign, which officially kicks off with a virtual event later this month.

Both Andy and Susan are long-time civil servants with impressive resumes in the public sector.

Andy, who recently became the Interim Water Services Director for the City of Flagstaff after five years as Public Works Director, will be the campaign’s spokesman for Coconino County. Andy is a Summit Society member has been involved with UWNA for 15 years, including several years as Treasurer on the Board of Directors before becoming Vice Chair and eventually Chairman of the Board.

Meanwhile, Susan, the Deputy Director of Human Services and Public Health Improvement for Navajo County, will represent Apache and Navajo counties. Although she only came to northern Arizona from Minnesota a few years ago, she has been involved with United Way organizations for more than three decades.

As local government officials, both Andy and Susan are very familiar with the challenges many of our friends and neighbors are facing and why the work of UWNA and its agency partners is so vital.

Andy said that he was grateful for the service of UWNA and knows first hand the impact our organization has had during emergencies like the Shultz and Museum fires as well as efforts to mitigate subsequent flooding due to those events.

Susan noted that the counties she represent have a poverty rate that is more than double the statewide rate, with almost 1 in every 3 children living in poverty. Donations to UWNA will ensure that their families get the help they need to break that cycle of poverty.

We are very grateful to Andy and Susan for helping to lead our Annual Campaign.

If you would like to sign up your company or organization for a Workplace Campaign this year, please email Campaign Resource Coordinator Christine Pierce at

Our annual campaign kickoff event will be virtual this year and launch at 11:30 am on Thursday, September 30th. Stay tuned for more information on how to join us for the kickoff and Thank You for Stepping Up for Our Community.