Campaign Toolkit

Our success is driven by dedicated community members like you, and we thank you for Living United as a donor, volunteer, or campaign coordinator.

In order to scale the solutions that will improve the lives of northern Arizonans, we need to expand the number of people willing to live United in Purpose with us. Our goal is to recruit 365 new donors during this campaign in order to continue our important work stepping up for our youth and our community.

But to do it we need your help. Below are resources including talking points, videos, FAQ Sheets, workplace campaign resources, social media templates and more that will help when you talk with family, friends, and colleagues about why living United in Purpose helps all of us in northern Arizona.

Why United Way of Northern Arizona?

  • UWNA convenes leaders to address big issues. By bringing people together to step up for our youth and community, we helps create environments where everyone can thrive.
  • UWNA cultivates partnerships. Through our work with governments, nonprofits, businesses, faith communities, education institutions, and individuals, we are able to monitor the needs of our community and respond quickly as issues and opportunities arise.
  • UWNA invests in your local community. When you give to UWNA, your money stays local and helps to make a difference where you live.
  • UWNA gets resources where they are needed most – quickly and efficiently. UWNA’s volunteer Community Investment teams and Board of Directors ensure that donated dollars and other sources of funding are bundled together to significantly fund proven programs and services. UWNA also marshals volunteers and financial support in times of crisis, such as wildfires, floods, and other emergencies.
  • UWNA is a trusted and transparent organization. For more than 50 years, UWNA has been working diligently for northern Arizona and we have earned high ratings from GuideStar and Charity Navigator for our operations.

Campaign Videos

Social Media Assets

Use these social media posts and Facebook frame to show how you live United In Purpose.

Proud to Be

Download these sample social media posts:
Word VersionPDF Version

Download these images:
Proud to Be United in Purpose
Together We Can Improve Lives

Use this United in Purpose Facebook profile picture frame. Here’s how:

  • Grab the template HERE.
  • Click the purple ‘USE TEMPLATE’ button
  • Upload your profile picture to Canva (drag and drop)
  • Drag the uploaded picture to the center of the template and position as necessary
  • Click the ‘SHARE’ button in the top right corner
  • Click ‘DOWNLOAD’
  • Select file type ‘JPG’ and click download again
  • Upload your new profile picture to your Facebook profile

Campaign Materials

Download these PDFs to help recruit new supporters or conduct a workplace campaign.

A “Crowning” Achievement

A grant from UWNA is helping Flagstaff Shelter Services launch an additional emergency housing at the former Crown Motel.

When COVID-19 made congregant shelter living a dangerous option for those experiencing homelessness, Flagstaff Shelter Services (FSS) stepped up by renting hotel rooms for their most immunocompromised clients. It was a successful – if expensive – way to continue to serve the homeless at the height of the pandemic.

It also led to an innovative idea: tap into funds available through the American Rescue Plan Act to acquire a hotel and rehab the units into emergency housing. With the support of the Arizona Department of Housing, FSS purchased a Route 66 hotel that years ago was the The Crown Motel and more recently operated as a Howard Johnsons.

Other groups helped support the launch of the new site, including the Forest Highlands Foundation and the Arizona Diamondback. A grant from United Way of Northern Arizona allowed FSS to hire a full-time manager for the new shelter complex, which is being renamed The Crown in a nod to the building’s history.

“This place, The Crown, is a love letter,” said Ross Schaefer, Executive Director of FSS. “A love letter to Flagstaff and northern Arizona as a whole. It is a letter to our neighbors who deserve the best from their community. A letter that says your roof status does not define you. It is one that says ‘we want you here – you are not invisible, or forgotten.’ But mostly, this letter is a promise. A promise of home.”

Since it opened in April, the 58-room shelter has served about 50 people, It is anticipated it will help about 1,000 individuals annually, not only with temporary shelter, but a series of wraparound service, such as medical care, behavioral health and rehousing services.

One of the first residents of The Crown was Berto, a Cuban refugee who endured three days on a raft in the ocean to come to the United States back in 1993. Berto lived and worked in Arizona for many years, but a series of events in 2007 left him without a home. For years he traveled from place to place, sleeping anywhere he wouldn’t be chased off.

On a cold day last year, a staffer from FSS convinced him to stay at the shelter on Huntington Drive.

Because of an array of underlying health issues, Berto was a prime candidate to transfer to the expanded emergency shelter at The Crown. He is now working with staff there to make a plan that will allow him to find a permanent home.

“I’m glad to be alive; I’m too old to be drifting,” he said. “It’s better here, not so crowded and it makes me feel better about what I do. There are people here I can trust. I see The Crown as a way to get out of all this and to find a place of my own.”