Campaign Toolkit

Our success is driven by dedicated community members like you, and we thank you for Living United as a donor, volunteer, or campaign coordinator.

In order to scale the solutions that will improve the lives of northern Arizonans, we need to expand the number of people willing to live United in Purpose with us. Our goal is to recruit 365 new donors during this campaign in order to continue our important work stepping up for our youth and our community.

But to do it we need your help. Below are resources including talking points, videos, FAQ Sheets, workplace campaign resources, social media templates and more that will help when you talk with family, friends, and colleagues about why living United in Purpose helps all of us in northern Arizona.

Why United Way of Northern Arizona?

  • UWNA convenes leaders to address big issues. By bringing people together to step up for our youth and community, we helps create environments where everyone can thrive.
  • UWNA cultivates partnerships. Through our work with governments, nonprofits, businesses, faith communities, education institutions, and individuals, we are able to monitor the needs of our community and respond quickly as issues and opportunities arise.
  • UWNA invests in your local community. When you give to UWNA, your money stays local and helps to make a difference where you live.
  • UWNA gets resources where they are needed most – quickly and efficiently. UWNA’s volunteer Community Investment teams and Board of Directors ensure that donated dollars and other sources of funding are bundled together to significantly fund proven programs and services. UWNA also marshals volunteers and financial support in times of crisis, such as wildfires, floods, and other emergencies.
  • UWNA is a trusted and transparent organization. For more than 50 years, UWNA has been working diligently for northern Arizona and we have earned high ratings from GuideStar and Charity Navigator for our operations.

Campaign Videos

Social Media Assets

Use these social media posts and Facebook frame to show how you live United In Purpose.

Proud to Be

Download these sample social media posts:
Word VersionPDF Version

Download these images:
Proud to Be United in Purpose
Together We Can Improve Lives

Use this United in Purpose Facebook profile picture frame. Here’s how:

  • Grab the template HERE.
  • Click the purple ‘USE TEMPLATE’ button
  • Upload your profile picture to Canva (drag and drop)
  • Drag the uploaded picture to the center of the template and position as necessary
  • Click the ‘SHARE’ button in the top right corner
  • Click ‘DOWNLOAD’
  • Select file type ‘JPG’ and click download again
  • Upload your new profile picture to your Facebook profile

Campaign Materials

Download these PDFs to help recruit new supporters or conduct a workplace campaign.

Summit Society Profile: Dan & Kim Musselman

Although both moved to Flagstaff in order to attend Northern Arizona University, Flagstaff Police Chief Dan Musselman and Coconino County Health and Human Services Director Kim Musselman didn’t meet during college.

“We met in jail,” said Kim with a laugh. “We both worked for the Sheriff’s Department after college and were working as detention officers when we met, so my mother in law likes to tell everyone we met in jail.”

“It’s a great conversation point,” adds Dan.

Both have been in public service for most of their careers. Dan joined the the Flagstaff Police Department 27 years ago and became Chief in early 2021 after several months of being interim Chief. Kim has been with the County for 28 years overall; in the mid-1990s she left for about five years to be the director of Victim Witness Services.

They got involved early on with United Way of Northern Arizona through workplace campaigns, but that support grew as their work or volunteer efforts with local nonprofits brought them into more contact with UWNA and its community partners.

Whether working to addressing chronic issues such as homelessness, providing grants to a variety of Flagstaff’s nonprofits, or rallying people to help during an emergency, UWNA is there, they said. In fact, added Kim, the work of UWNA makes both of their jobs easier because it creates a network of resources they can refer people to when they are in need.

“I believe in the good they are doing in the community,” said Dan, “they are always willing to help out with whatever resources they can.”

That has lead the couple to not only support UWNA as Summit Society members, but also as participants in the Community Investment teams that help determine allocation of funds to nonprofits.

“It gives you the opportunity to see the work of organizations first-hand,” said Kim, who experienced CI team visits from both sides of the equation, having hosted them when she was director of Victim Witness.

In addition to the site visits, a powerful part of the review process is reading the applications and hearing stories about clients whose lives have been impacted, the couple said.

“I think it helps us to be able to advocate for why people should be donating through United Way and know that they are supporting work that has measurable outcomes,” said Kim. “As we’ve worked through our careers, the value of giving has always been important. It’s what we’ve taught our children. It’s how we give back to the community to make it the best place it can be for everyone.”