Campaign Toolkit

Our success is driven by dedicated community members like you, and we thank you for Living United as a donor, volunteer, or campaign coordinator.

In order to scale the solutions that will improve the lives of northern Arizonans, we need to expand the number of people willing to live United in Purpose with us. Our goal is to recruit 365 new donors during this campaign in order to continue our important work stepping up for our youth and our community.

But to do it we need your help. Below are resources including talking points, videos, FAQ Sheets, workplace campaign resources, social media templates and more that will help when you talk with family, friends, and colleagues about why living United in Purpose helps all of us in northern Arizona.

Why United Way of Northern Arizona?

  • UWNA convenes leaders to address big issues. By bringing people together to step up for our youth and community, we helps create environments where everyone can thrive.
  • UWNA cultivates partnerships. Through our work with governments, nonprofits, businesses, faith communities, education institutions, and individuals, we are able to monitor the needs of our community and respond quickly as issues and opportunities arise.
  • UWNA invests in your local community. When you give to UWNA, your money stays local and helps to make a difference where you live.
  • UWNA gets resources where they are needed most – quickly and efficiently. UWNA’s volunteer Community Investment teams and Board of Directors ensure that donated dollars and other sources of funding are bundled together to significantly fund proven programs and services. UWNA also marshals volunteers and financial support in times of crisis, such as wildfires, floods, and other emergencies.
  • UWNA is a trusted and transparent organization. For more than 50 years, UWNA has been working diligently for northern Arizona and we have earned high ratings from GuideStar and Charity Navigator for our operations.

Campaign Videos

Social Media Assets

Use these social media posts and Facebook frame to show how you live United In Purpose.

Proud to Be

Download these sample social media posts:
Word VersionPDF Version

Download these images:
Proud to Be United in Purpose
Together We Can Improve Lives

Use this United in Purpose Facebook profile picture frame. Here’s how:

  • Grab the template HERE.
  • Click the purple ‘USE TEMPLATE’ button
  • Upload your profile picture to Canva (drag and drop)
  • Drag the uploaded picture to the center of the template and position as necessary
  • Click the ‘SHARE’ button in the top right corner
  • Click ‘DOWNLOAD’
  • Select file type ‘JPG’ and click download again
  • Upload your new profile picture to your Facebook profile

Campaign Materials

Download these PDFs to help recruit new supporters or conduct a workplace campaign.

UWNA Selects Liz Archuleta as New President/CEO

Liz Archuleta, highly accomplished and nationally recognized leader, and former Coconino County Supervisor who has been serving as a presidential appointee in the Biden-Harris Administration, has been chosen to be the new President & CEO of United Way of Northern Arizona.

Liz Archuleta, highly accomplished and nationally recognized leader, and former Coconino County Supervisor who has been serving as a presidential appointee in the Biden-Harris Administration as part of the U.S. Department of Agriculture senior leadership team, has been chosen to be the new President & CEO of United Way of Northern Arizona (UWNA).

“We are thrilled to have such a highly respected and accomplished leader as Liz join us,” said UWNA Board President Mike Kelly. “Her ties to UWNA and commitment to our program of work go back to 1997. During that time, she’s championed many efforts at UWNA. She’s been a Board chair, led an annual campaign and a capital campaign, been the chair of the Summit Society, and spearheaded a special 50th anniversary drive to support the KinderCamp program.”

In addition to her longstanding ties with UWNA, Kelly added, Archuleta also is an inspirational and innovative leader who brings an impressive network of local, state, and national connections to her new post.

Archuleta said she looks forward to advancing the work of UWNA, which works with partners in Coconino, Navajo, and Apache counties to improve lives and communities by investing in early childhood education, positive youth development, and helping families in times of crisis.

“Building upon the strong foundation through the work of the current President/CEO and Board of Directors, I envision a UWNA that continues to inspire new and current donors and volunteers to give by amplifying UWNA’s role as a community convener, a partner in community-based initiatives, and an agent of change,” said Archuleta, who will start her tenure on April 3.

Archuleta will succeed current President & CEO Carol Dykes, who plans to retire this spring after a 24-year career at UWNA.

“Liz has always been an integral part of United Way and an important partner as we work to step up for our communities and create lasting, positive change,” Dykes said. “I could not leave this organization in better hands.”

A fourth-generation resident, Archuleta became the first Latina elected to the Coconino County Board of Supervisors in 1996. During the 25 years she represented District 2, her leadership positioned the county to be a nationally recognized model of innovation, strong fiscal and budgetary management, justice reform, exemplary health and human services, and strong partnerships with rural and tribal communities.

In 2021, she was appointed by the Biden-Harris Administration to be the Director of the Office of External & Intergovernmental Affairs, where she has been responsible for cultivating key relationships with elected officials, government leaders, private sector CEOs, national trade associations and nonprofits on behalf of U.S. Department of Agriculture and Secretary Tom Vilsack.

Earlier in her career, Archuleta was an official at Northern Arizona University, where she founded and directed numerous multicultural and diversity initiatives and outreach programs.