Campaign Toolkit

Our success is driven by dedicated community members like you, and we thank you for Living United as a donor, volunteer, or campaign coordinator.

In order to scale the solutions that will improve the lives of northern Arizonans, we need to expand the number of people willing to live United in Purpose with us. Our goal is to recruit 365 new donors during this campaign in order to continue our important work stepping up for our youth and our community.

But to do it we need your help. Below are resources including talking points, videos, FAQ Sheets, workplace campaign resources, social media templates and more that will help when you talk with family, friends, and colleagues about why living United in Purpose helps all of us in northern Arizona.

Why United Way of Northern Arizona?

  • UWNA convenes leaders to address big issues. By bringing people together to step up for our youth and community, we helps create environments where everyone can thrive.
  • UWNA cultivates partnerships. Through our work with governments, nonprofits, businesses, faith communities, education institutions, and individuals, we are able to monitor the needs of our community and respond quickly as issues and opportunities arise.
  • UWNA invests in your local community. When you give to UWNA, your money stays local and helps to make a difference where you live.
  • UWNA gets resources where they are needed most – quickly and efficiently. UWNA’s volunteer Community Investment teams and Board of Directors ensure that donated dollars and other sources of funding are bundled together to significantly fund proven programs and services. UWNA also marshals volunteers and financial support in times of crisis, such as wildfires, floods, and other emergencies.
  • UWNA is a trusted and transparent organization. For more than 50 years, UWNA has been working diligently for northern Arizona and we have earned high ratings from GuideStar and Charity Navigator for our operations.

Campaign Videos

Social Media Assets

Use these social media posts and Facebook frame to show how you live United In Purpose.

Proud to Be

Download these sample social media posts:
Word VersionPDF Version

Download these images:
Proud to Be United in Purpose
Together We Can Improve Lives

Use this United in Purpose Facebook profile picture frame. Here’s how:

  • Grab the template HERE.
  • Click the purple ‘USE TEMPLATE’ button
  • Upload your profile picture to Canva (drag and drop)
  • Drag the uploaded picture to the center of the template and position as necessary
  • Click the ‘SHARE’ button in the top right corner
  • Click ‘DOWNLOAD’
  • Select file type ‘JPG’ and click download again
  • Upload your new profile picture to your Facebook profile

Campaign Materials

Download these PDFs to help recruit new supporters or conduct a workplace campaign.

Board Spotlight: Gabriella “Gabe” Smith

When Gabriella “Gabe” Smith arrived in Flagstaff in 2003 from the Pacific Northwest, she was a trailing spouse armed with a newly-minted MBA, and searching the classifieds for her first job out of college.

An anonymous ad in the Arizona Daily Sun for an Administrative Assistant caught her eye and she applied. It turned out the company was a relatively young commercial contracting business, Kinney Construction Services Inc. (KCS), started in 1999 by founder and CEO Tim Kinney.

“There were only about five of us at the time,” she said. “It was exciting being part of a company in its infancy. I was inspired by Tim’s vision and felt I could contribute. The stars aligned.”

Over the next two decades, a core trio helped grow the company – Tim Kinney, Mike Thomas, who started out as an Estimator, and Gabe. As KCS grew, so did the roles and responsibilities of its employees: Mike Thomas is now President of the company and Gabe is Executive Vice President. There are now more than 90 employees at KCS’s offices in Flagstaff, Phoenix and Camp Verde, and the company has won numerous awards for its sustainable building practices and bringing environmentally conscious designs to life.

Part of the vision that so attracted Gabe to the company 20 years ago was its commitment to the community, which was embodied by it’s owner. Tim Kinney is a UWNA philanthropic leader who has devoted time, talent and funds to improve lives and create lasting change, including being a member of the Tocqueville Society, a group of particularly generous donors who give $10,000 or more personally each year to UWNA.

The company shares the belief in UWNA’s mission. Part of Gabe’s duties is to spearhead the company’s “Pacesetter” campaign each year for UWNA with KCS’s HR and Office Manager, Lynn Martin. This special fundraising effort that takes place just prior to the general annual campaign to give UWNA a “head start” on its fundraising goal. KCS has now run Pacesetter campaigns for the last 17 consecutive years, averaging about $31,000 each campaign, including Tim Kinney’s Tocqueville Society pledge.

“We are all impressed by the incredible work the United Way does for our community,” Gabe said. “They always keep a pulse on what the greatest needs are. They act as a convener and facilitator, and make sure that the organizations addressing those needs get the support they deserve.”

As a businesswoman, Gabe says she values the due diligence UWNA does to make sure the money it raises go to the most effective programs in the community.

Gabriella “Gabe” Smith on a tour of this year’s KinderCamp™ program in Flagstaff.

As a mother of two, she appreciates the focus UWNA puts on early childhood development and positive youth development.

“I was on a KinderCamp tour a few weeks ago,” she said, referring to the school readiness program that is a UWNA signature initiative. “When you see firsthand the process and the huge difference it is making in those children’s lives? That’s something that is near and dear to me.”

Gabe joined the Board of Directors in 2018 and said she does not take that responsibility lightly.

“It is an honor to fill that role, and I am grateful to every single person and organization that supports United Way,” she said. “Everything we are doing is making a positive difference in our community. We have made great progress, and there is more work to be done. Let’s Live United!”